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Client: STIHL Group
Industry: Power tools for forestry, agriculture, landscaping and construction
Product: Branded paper bags, repeat production
Who is STIHL?
STIHL Group develops, manufactures and distributes power tools used everywhere from professional forestry crews to private backyard gardens. It's a serious, long-established brand, and their packaging needs to reflect that every single time, not just on the good runs.
Background
We've been producing STIHL's branded paper bags for several years now, and one of the reasons that relationship works is consistency. Same specs, same quality, run after run. Tina at STIHL recently came back to place another order using their established specifications, which by this point are basically second nature to us.
The Brief
STIHL needed durable paper bags built to a precise size and print standard:
- Dimensions: 40cm high, 32cm wide, 10cm gusset
- Print: 4 colour branding on one side
- Quality: Genuinely durable, built for regular handling, not a bag that tears the second something heavier goes in it
On top of all that, STIHL asked to keep their existing pricing, even with costs having crept up more broadly across the industry. Fair ask from a long-term client, but not always the easiest thing to deliver.
The Challenge
Holding a price steady while everything around it gets more expensive isn't magic. It takes careful coordination and some sharp decision-making to land on a product that still meets the durability and brand standard STIHL expects, without any compromise sneaking in and without the order getting held up while everyone figures it out.
Our Approach
We went back over STIHL's long-standing bag specification, confirmed exactly what production needed to look like, and locked in the details early so there was zero rework further down the line. That upfront groundwork is what let us hit STIHL's pricing request while still nailing the durability and print quality they've come to expect.
In the end, we kept pricing at $0.79 + GST, produced through our offshore factory, with a 4 colour print of the STIHL logo on one side and supporting text underneath. Same bag STIHL knows and trusts, same price, no drama.
The Outcome
- Pricing held exactly where STIHL wanted it, despite wider cost pressures
- Bags delivered on time and in excellent condition
- Consistent execution against STIHL's established size and branding specs, run after run
Ongoing Partnership
This is what reliability actually looks like in practice. Year after year, delivering the same standard without fail is what's kept our relationship with Tina strong and kept the repeat orders coming.
Need Packaging That Doesn't Wobble on Price or Quality?
If you're after branded packaging that holds its standard (and ideally its price) order after order, we're set up to make that happen without the usual headaches.
